Design is so simple, that's why it is so complicated.
Design is not just what it looks like and feels like.
Design is how it works.
Design is a series of creative choices - it's a
collaborative effort, an evolutionary process.
Good design is good business.
Fashion fades, only style remains the same.
The details are not the details.
They make the design.
In the design process, there's a need
to be culturally comprehensive.
DRIES VAN NOTEN